keyword research

What are organic keywords? (And what to do with them.)

Whether you are a seasoned professional, just dipping your toes into the frothy waters of digital marketing, or about to launch your first website, you can’t get around the fact that organic keywords are a big part of organic search engine optimization. 

Working on your search engine optimization (SEO) and use keywords to get your website to show up on search engines like Google if you want people who are actively looking for services, products, or people like you to find your website.

Organic keywords are one of the five most important parts of a good SEO strategy. The other four are content, page speed, backlinks, and time.

If you hit the key phrases and keywords that people are using to find companies like yours, you can start to get ahead of your competitors. 

Read on to learn what kind of keyword you should use on your website pages.

How do you define organic keywords?

Organic keywords are the words that show up below paid search results like Google Ads. With organic keywords, you don’t have to pay to have your search listing shown up, like you do with PPC. 

search intent keyword research 19 Digital seo

Paid keywords expire when your budget runs out, but organic keywords don’t. Not only that, but if you narrow down and specialise your keywords, you increase your chances of being found by the right searchers and then turning those searchers into paying customers or clients. 

The conversion rate for long-tailed keywords is much higher than that for short-tailed keywords. 

Why? Because long-tailed keywords are more specific to what you do and show up when a user knows what they want to do next, like buy a product or service or find out more information.

Short-tail keywords also have a lot of competition, so unless you are a big company with a global reach, you probably won’t get found for them.

Here are the two kinds of keywords you should always use.

There are more types of keywords that you should use on your website, but I’m only going to talk about two of them today.

Keywords lead to certain types of content, and when users land on your website, they expect to see the right content. If they don’t, they will go to your rival.

That’s bad for you and your bounce rate, which is also used to rank websites. So, what keywords should you always use?

They are both informational and transactional keywords. Here’s what you need to know about each one and how to put it on the right page:

Informational Keywords

When a searcher is in the research phase of their web search, they use general keywords that are informational keywords. 

For example, you might have found this blog post through a search because you wanted to learn more about the different kinds of keywords or what “informational keywords” mean. 

Informational keywords are great for blog posts and Frequently Asked Questions (FAQs). 

Say you own a small company that sells tea. You would use informational keywords to write about “the benefits of tea” or “which tea is best for sleep,” etc. 

These give searchers an idea of what kind of tea they might like, so make sure that your blog post has a good call-to-action (CTA) that leads people to your shop to buy.

Transactional Keywords

Transactional keywords are for people who are ready to buy when they do a search. 

These are targeted searches, so you should only use them on the pages for your services and products. 

Using the tea shop as an example, you would say “buy tea online” or “order tea online” in this case. There are times when it’s hard to tell the difference between informational and transactional. 

For example, you could use the keyword “best tea to buy online for insomnia” on a blog post or a product page.

Not sure what keyword to use?

Look it up on Google! There’s nothing like going into the beast’s mouth to see what pages come up for the keywords you want to use. 

If Google mostly shows blog posts when you search for a keyword, it’s most likely an informational keyword. If you get product pages in return, you can be sure that it’s a transactional keyword.

Need some help finding the right keywords?

Then get in contact with us. Every day, I spend hours looking at keywords, so I’m pretty sure I can help you with yours. We focus on search intent organic keywords that will help get traffic from your active audience which converts better.

We provide effective SEO services in Stellenbosch, South Africa.

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