Growth Hacking & Digital Marketing
19 Digital Blog on Digital Marketing
I have met many people who think digital marketing is simply about a few social media posts and ‘voila!’. Unfortunately, digital marketing is a lot more and has so much more to offer than just that. Our main focus at 19 Digital for using digital marketing is growth hacking. Growth hackers have a strong focus on growing businesses.
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So, what is growth hacking?
You might think it all comes down to one awesome idea and bam: Instant growth – You are wrong. Sorry!
Digital marketing mainly increases brand awareness and encourage audience engagement to promote products or services they provide. Growth hackers take every aspect of the sales funnel to find the best strategies to grow. They find new ways to acquire new customers and retain them at low-cost expenses. While finding ways to reach new audiences sounds like marketing, growth hackers take the extra steps to reach defined goals and exceed expectations.
There are no limitations to growth hacking, and these tech-savvy professionals rely on data-driven results to guide their way. A/B testing and conversion optimization are crucial to growth hacking success, and it allows companies to see where improvement is needed.
What is digital marketing?
Digital marketing is online marketing a product or service. Digital marketers focus on the relationship between a brand and its customers in order to gain the trust needed for future conversions. Successful digital marketers are skilled at acquiring new customers (or users) and increasing brand awareness. Creating resourceful content, utilizing SEO strategies and social media engagement help digital marketers reach marketing goals.
There are many phases to a customer’s journey through the sales funnel. However, digital marketing plays a huge role in getting the brand in front of their audience and creating a desire for the product/service. This is also known as the first step in the sales funnel—Awareness.
Some of the key players in digital marketing include:
Growth Hacking & Digital Marketing
We’ve covered what each role entails, let’s dive into how these similar roles differ from each other. These two marketing-based professions have similar responsibilities, but their objectives are unique. When the two are used together it can yield fruitful results for businesses and their short-term as well as sustainable long-term growth.
Digital marketing advantages
Digital marketers utilize many digital platforms to get their message across. They take advantage of social media and email marketing opportunities to engage with their audience. The companies they work for provide the capital they need to carry out successful campaigns and pay website traffic using PPC campaigns. As a result, digital marketers have the funds at their disposal to help them achieve the goals they have set in place.